Praise for Kellogg on Marketing “The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today’s best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success.” —Betsy D. Holden, President and CEO, Kraft Foods “Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing.” —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company “The Who’s Who write on the what’s what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy.” —Robert A. Eckert, Chairman and CEO, Mattel, Inc. “This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing.” —Mel Bergstein, Chairman and CEO, Diamond Technology Partners “New economy cases make this text appeal to old economy strategists. We shouldn’t be suprised with the quality of this work, given its origin in the Kellogg School.” —Ronald W. Dollens, President, Guidant Corporation
ISBN
9780471353997
Forlag
Wiley
Udgivelsesår
2001
Sprog
Engelsk
Indbinding
Indbundet
Antal sider
427
Genre
Faglitteratur
Stand: Pæn
Produktet er i pæn og velholdt stand. Der kan forekomme mindre brugsspor såsom små ridser, mærker eller let slitage, som er naturlige for et brugt produkt. Brugssporene er primært kosmetiske og ændrer ikke produktets overordnede flotte fremtoning.
Hurtig levering
1-3 hverdage
Sikker betaling
Krypteret forbindelse
Fri fragt
Ved køb over 399,00 kr.
Pæn
Flere bøger du måske kan lide
Skattemæssige afskrivninger : ejendomsavance, gæld i fast ejendom, momsforhold. Skemadel – Ejendomsavance, gæld i fast ejendom, m. v. : Skemadel
Henrik Nielsen (f. 1952-01-17), Søren Bech (f. 1952-09-16)
174,00 kr.
Pæn
Brugsspor
Forskningskommunikation : en praktisk håndbog til eksperter og forskere
Anders Monrad Rendtorff, Gitte Gravengaard
150,00 kr.
Næsten ny
@media (min-width:991px){
.bm-product-single-1__media {
order:0;
}
}
