Few marketers would challenge the power of retail branding or its significance as a marketing discipline but little has been written about it and even less is understood. So what is the difference between product branding and retail branding? How do retail brands originate and how do they become effective? The answers to these questions can be found within and they rely heavily on the author’s 25 years experience in retail branding and design to explain its complex and holistic nature. Retail Branding deals with the modernization of retail brands and how the theory behind the brand is translated into a finished design. It is a brilliant combination of practical information, creative insight and successful retail branding initiatives.
ISBN
9789063690434
Forlag
BIS
Udgivelsesår
2003
Sprog
Engelsk
Indbinding
Hardback
Antal sider
159
Genre
Faglitteratur
Stand: Brugsspor
Produktet har tydelige kosmetiske brugsspor fra almindelig brug. Det kan eksempelvis være ridser, mærker, skrammer eller slitage på overflader og kanter. Produktet fremstår derfor tydeligt brugt, men brugssporene er kosmetiske og har ikke betydning for produktets funktion.
Hurtig levering
1-3 hverdage
Sikker betaling
Krypteret forbindelse
Fri fragt
Ved køb over 399,00 kr.
Brugsspor
Flere bøger du måske kan lide
Dynamic Testing – The Nature and Measurement of Learning Potential
Elena L. Grigorenko, Robert J. Sternberg
162,00 kr.
Brugsspor
The heart revolution : transform your life, transform your business : a profound and practical guide to personal and business transformation
Karen Tobiasen
115,00 kr.
Pæn
Brugsspor
Numerical Analysis – Mathematics of Scientific Computing
David Ronald Kincaid, Elliott Ward Cheney
312,00 kr.
Brugsspor
@media (min-width:991px){
.bm-product-single-1__media {
order:0;
}
}
