Delivers the inside track on how to make a difference in clients’ businesses by managing the new communications paradigm. * Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete. * Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context. * Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
Is Anybody Out There? – The New Blueprint for Marketing Communications in the 21st Century
150,00 kr.
ISBN
9780470820902
Forlag
Wiley
Udgivelsesår
2003
Sprog
Engelsk
Indbinding
Indbundet
Antal sider
251
Genre
Samfund
Stand: Pæn
Produktet er i pæn og velholdt stand. Der kan forekomme mindre brugsspor såsom små ridser, mærker eller let slitage, som er naturlige for et brugt produkt. Brugssporene er primært kosmetiske og ændrer ikke produktets overordnede flotte fremtoning.
Hurtig levering
1-3 hverdage
Sikker betaling
Krypteret forbindelse
Fri fragt
Ved køb over 399,00 kr.
Pæn
Flere bøger du måske kan lide
Brugsspor
Moderne russisk politik : en indføring i Ruslands politiske system
Geir Hønneland, Jørgen Holten Jørgensen
105,00 kr.
Pæn
@media (min-width:991px){
.bm-product-single-1__media {
order:0;
}
}
